Brand Identity

Retail Innovation Group
Design System

Version 4.0
All three businesses · All formats
01
Typography

Three fonts. Used consistently across all businesses and all formats. The contrast between them is intentional — each has a distinct job to do. Never use any font outside Archivo Black and Montserrat.

Heading
ARCHIVO BLACK
Archivo Black · Black weight · Always uppercase
Slide titles · Document headers · Hero statements · Report titles
Subheading
Montserrat Bold
Montserrat · Bold weight
Subheadings · Callout labels · Table headers · Email subjects
Body
Montserrat Regular
Montserrat · Regular weight
All body copy · Bullets · Captions · Footnotes
Example
EXPAND THE HORIZON
Forward in motion
Jump beyond fear, explore quiet wisdom, and kindle the zest for human potential.
Heading Colour Rule

Default headings are always Space Black. Identity colours may be used as brand moments on H1 slide titles only — not subheadings or body copy. Never on coloured gradient backgrounds.

ElementRIGRMGStorey
H1 on light backgroundSpace BlackSpace Black or Deep VioletSpace Black or Pop Pink
H1 on dark/black backgroundWhiteWhite (default) or Deep VioletWhite (default) or Pop Pink
H1 on coloured gradientWhiteWhiteWhite
SubheadingsSpace BlackMidnight PlumSpace Black
BodySpace BlackSpace BlackSpace Black
02
Colour Philosophy
Layer 1 — Brand Identity Colours

Each business owns one identity colour. These appear on logos, cover slides, and key brand moments. They are not coverage colours — they identify the business.

Retail Innovation Group
Space Black · #0A0B0E
Retail Marketing Group
Deep Violet · #6E37B7
Retail Storey
Pop Pink · #E7517A
Layer 2 — The 60–30–10 Rule

Colour doesn't have to be complicated. Think of every piece of content as having three layers — a background that takes up most of the space, a structural colour for headers and key elements, and a single accent that draws the eye to what matters most.

Retail Innovation Group
Retail Marketing Group
Retail Storey
60% Background
30% Structure
10% Accent
03
Shared Colour Palette
Space Black
#0A0B0E
Body text · RIG identity · RIG + Storey structure 30%
Midnight Plum
#3E2C53
RMG structural 30%
Deep Ocean
#2E4A7A
Shared — charts + data
Deep Violet
#6E37B7
RMG identity · accent 10%
Pop Pink
#E7517A
Storey identity · accent 10% — Storey only
Soft Pink
#E382AC
Shared — charts, tags, backgrounds
Lilac Purple
#D4A8DF
Shared — charts, gradients, callouts
Blush Mist
#ECE2E6
Storey background start — Storey only
Mountain Blue
#5B6BBF
Shared data · charts · hyperlinks
Pure White
#FFFFFF
Background gradient end — all businesses
04
Space Black Tints

Created using PowerPoint's Lighter percentages on the Dark 1 theme slot. Hover over the tint in the colour picker to see the label. No custom hex values needed.

Space10
10% Lighter
#1E212A
Near-black
Space25
25% Lighter
#3D4355
Dark text · gradient end
Space50
50% Lighter
#717B9A
Mid grey
Space75 ★
75% Lighter
#B8BDCC
RIG default accent 10%
Space90 ★
90% Lighter
#E3E5EB
RIG + RMG background start

★ Primary system roles

05
Business Themes

Retail Innovation Group

Clean · Editorial · Tech-forward

Space90
60%
Space Black
30%
Space75
10%
RIG is a supporting brand — restraint is intentional. Space75 is the default accent. Mountain Blue, Soft Pink, Lilac Purple, or Deep Ocean may be used when colour must carry meaning.

Retail Marketing Group

Rich · Warm · Premium

Space90
60%
Midnight Plum
30%
Deep Violet
10%
Deep Violet is the RMG accent for CTAs, callouts, and key data. Midnight Plum carries all structural elements.

Retail Storey

Approachable · Warm · Human

Blush Mist
60%
Space Black
30%
Pop Pink
10%
Pop Pink is exclusively owned by Storey. Blush Mist is the Storey background gradient start — also Storey only.
RIG Accent Hierarchy
1
Space75 (#B8BDCC) — Default
Use for dividers, underlines, secondary labels, border accents, and structural accent elements. Right choice for most RIG slides.
2
Mountain Blue, Soft Pink, Lilac Purple, Deep Ocean — Contextual
Use when colour needs to carry meaning — data series, indicators, category differentiation, or a hero callout stat. Never use more than one per slide outside of charts.
The rule: if you could replace the colour with grey and nothing is lost, use Space75. If the colour is doing communicative work, use a supporting colour.
06
Approved Gradients
Background Gradients — Standard slides and documents

Replaces flat white or Blush Mist. Radiates from top left, transitioning to white at approximately 60%.

RIG + RMG Background
Space90 →
White
Radial from top left
Storey Background
Blush Mist →
White
Radial from top left

Section cover gradients are for divider slides and social cover images only. Never on content slides. Left colour at 50%, right colour at 100%.

Retail Innovation Group — 2 section cover gradients
Dark
Space Black 50% →
Space25 100%
Light
Space75 50% →
White 100%
Retail Marketing Group — 3 section cover gradients
Violet to Ocean
Deep Violet 50% →
Deep Ocean 100%
Mountain to Ocean
Mountain Blue 50% →
Deep Ocean 100%
Dark
Space Black 50% →
Space25 100%
Retail Storey — 3 section cover gradients
Lilac to Pink
Lilac Purple 50% →
Pop Pink 100%
Soft to Lilac
Soft Pink 50% →
Lilac Purple 100%
Dark
Space Black 50% →
Space25 100%
07
Office Theme Colour Slots
SlotColourHex
Dark 1Space Black#0A0B0E
Light 1Pure White#FFFFFF
Dark 2Midnight Plum#3E2C53
Light 2Blush Mist#ECE2E6
Accent 1Pop Pink#E7517A
Accent 2Deep Violet#6E37B7
Accent 3Soft Pink#E382AC
Accent 4Lilac Purple#D4A8DF
Accent 5Mountain Blue#5B6BBF
Accent 6Deep Ocean#2E4A7A
HyperlinkMountain Blue#5B6BBF
Followed linkDeep Ocean#2E4A7A
Important

All six templates share one fixed palette. The order never changes per business. Business identity comes from the slide master, not different slot positions.

Space Black tints are not named slots. Create them using the Lighter percentage on Dark 1 in the PowerPoint colour picker.

NamePowerPoint LabelHex
Space1010% Lighter#1E212A
Space2525% Lighter#3D4355
Space5050% Lighter#717B9A
Space7575% Lighter#B8BDCC
Space9090% Lighter#E3E5EB
08
Format Rules
Backgrounds
StandardBusiness radial gradient
DividersFull-bleed 30% colour or approved linear gradient
Header/sidebarBusiness 30% structural colour
Typography
TitleArchivo Black — always uppercase, follow heading colour rule
SubheadingMontserrat Bold — Space Black (RIG/Storey), Midnight Plum (RMG)
BodyMontserrat Regular in Space Black
Charts and Data
SeriesMountain Blue, Soft Pink, Lilac Purple, Deep Ocean
LimitMaximum 3–4 colours per chart
RIG defaultSpace75 for structural accents
RIG contextualSupporting colours when colour carries meaning
Governance
RuleNever override theme colours with custom hex values
RuleIf a colour is not in the theme picker, do not use it
Document Structure
HeaderBusiness 30% colour · white Archivo Black title
H1Archivo Black · Space Black
H2Montserrat Bold · Space Black (RIG/Storey) or Midnight Plum (RMG)
BodyMontserrat Regular · Space Black
Tables and Callouts
HeadersBusiness 30% colour · white text
BordersBusiness 30% colour
Alt rowsBlush Mist or Space90
Callout fillLilac Purple or Soft Pink at low opacity
Callout borderLeft bar in business 10% colour
Structure
HeaderBusiness 30% colour · white logo
BackgroundBusiness radial gradient or flat White
Body fontMontserrat 16px · Space Black
HeadingMontserrat Bold or Archivo Black · 20px
Interactive Elements
CTABusiness 10% accent fill · white Montserrat Bold
FooterSpace Black or Midnight Plum · 60% opacity legal
HyperlinksMountain Blue #5B6BBF
Visited linksDeep Ocean #2E4A7A
Posts and Stories
Static postBusiness 30% colour or radial gradient
Statement fontArchivo Black
Story backgroundSoft Pink or Blush Mist
Story accentBusiness 10% at 10% of frame
Profile and Data
AvatarBusiness 30% colour as background
CoversApproved linear gradient only
Data seriesMountain Blue, Soft Pink, Lilac Purple, Deep Ocean
Max colours3–4 per graphic
09
Dos and Don'ts
Do
  • ✓
    Ask which business the content is for before applying any theme
  • ✓
    Use the business background radial gradient for standard slides and documents
  • ✓
    Use the business 30% colour as the header bar or structural element
  • ✓
    Use Archivo Black for all primary headings — always uppercase
  • ✓
    Default headings to Space Black — use identity colours as brand moments only
  • ✓
    Use Space75 as the RIG default accent — reach for supporting colours only when colour carries meaning
  • ✓
    Use Mountain Blue, Soft Pink, Lilac Purple, Deep Ocean for chart data series
  • ✓
    Keep linear gradients to section divider slides and social cover images only
  • ✓
    Use the theme palette picker — never enter custom hex values
Don't
  • ✗
    Use Pop Pink in RIG or RMG materials — it belongs to Storey only
  • ✗
    Use Blush Mist as a background in RIG or RMG — it belongs to Storey
  • ✗
    Use identity colours as headings on coloured gradient backgrounds — use white
  • ✗
    Mix structural colours from different businesses in one document
  • ✗
    Use more than 3–4 colours in a single chart or graphic
  • ✗
    Use any font other than Archivo Black and Montserrat
  • ✗
    Apply linear gradients on content slides
  • ✗
    Add custom hex colours outside the approved theme palette
  • ✗
    Reorder the Office theme colour slots per business
10
Quick Reference
Business60% Background30% Structure10% AccentIdentityH1 LightH1 DarkGradients
Retail Innovation GroupSpace90→WhiteSpace BlackSpace75Space BlackSpace BlackWhite2
Retail Marketing GroupSpace90→WhiteMidnight PlumDeep VioletDeep VioletBlack or VioletWhite or Violet3
Retail StoreyBlush Mist→WhiteSpace BlackPop PinkPop PinkBlack or PinkWhite or Pink3
!
Governance Rule
Never override theme colours with custom hex values on individual slides, shapes, or text. The Office theme palette is the single source of truth. If a colour is not available in the theme picker, that is a signal not to use it — not an invitation to add a custom colour. Any palette changes must be made in the template files by the brand owner and approved before use.